Brand Development and Design
Let’s build your perfect brand.
Brand Development
Brand development is the process in which you create an unforgettable experience for your customers. You are creating a unique proposition to sell a product or service that sets you apart from your competitors.
Your brand is as unique as you are. The values you have are portrayed in your business as well.
When working on your branding, you need to ask the following questions:
- Who are you? Consider your values, your passions, dislikes, etc.
- Who are your ideal customers or target audience? As you think about the name of your business, the product you are selling, the image of your business, etc., also consider who you are selling to.
- What are you? When choosing imagery, you want to select images that are going to perform well for your brand. you want to be able to tie in intangible and tangible associations related to your brand.
- What emotions are you portraying? When customers come to your business, they will judge your brand based on their experience with everything that ties into what your brand is about. if you want recurring customers, they need to have a good experience.
- Logos/Favicons/custom elements: after you have established your brand identity, you can focus on colors, typography, logos, favicons, and other custom elements that are unique to your business.
Logos, Favicons, and Other Custom Elements
After your branding has been developed, the next focus is to create a logo, favicon, and other custom elements to use on your site.
Custom logo, favicon and element designs are available and can be created using either CANVA or Adobe Creative suite. Depending on whether you would like to eventually register your brand will determine what avenue we will go for design.
A custom logo design, favicon, and website element design package start at $1000.
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